01
Original Article
Open Access
Problems with Derived Importance Measures in Brand Strategy and Customer Satisfaction Studies
Kevin J. Clancy, Paul D. Berger, Peter Krieg
· pp. 5–13
DOI: 10.17010/ijom/2013/v43/i1/34037
For many years, marketers have studied the determinants of brand choice for products and services. The most common approach has been to ask respondents to "self-report" the importance of many product/service attributes and benefits in a product-category. It later became …
Keywords:
Derived Importance, Product Strategy, Brand Strategy, Customer-Satisfaction Studies, Attribute/Benefit Analysis
02
Original Article
Open Access
The Most Influential Factors of Consumers' Buying Pattern at Organized and Unorganized Retail Stores with Special Reference to Kakinada City, Andhra Pradesh
Kuberudu Burlakanti, Romala Vijaya Srinivas
· pp. 14–23
DOI: 10.17010/ijom/2013/v43/i1/34038
Recent emergence of organized retailing and its huge customer attraction and retention marketing strategies, the adoption of technology and patronizing retailing shops and value-added services have created a market space for them in India. The existing unorganized retailers have also …
Keywords:
Consumers, Buying Patterns, Organized Retail, Unorganized Retail, Retail Service Factors, Customer Retention
03
Original Article
Open Access
Emerging Global Markets: The Voice of Arab Consumers
Vanaja Menon Vadakepat
· pp. 24–30
DOI: 10.17010/ijom/2013/v43/i1/34039
Offering the most conducive business environment to global marketers, the UAE has emerged as one of the fast growing Arab markets in the Middle East. With high disposable income, the dynamic consumption behavior of UAE consumers always challenges global traders. …
Keywords:
Arab Markets, Voice of Consumers, Consumerism, Globalization, Abu Dhabi
04
Original Article
Open Access
Contemporary Marketing or Temporary Marketing?: An Analysis of Present Day "Relationship Marketing" of Indian Organizations
R. Venkatesh
· pp. 31–35
DOI: 10.17010/ijom/2013/v43/i1/34040
Customer relationship is the buzz word in marketing these days. Every organization sets its mission to treat customers as the most important stakeholders of a business. Several programmes are drawn to satisfy and delight the customers. Given the competition that …
Keywords:
Relationship Marketing, Contemporary Marketing, CRM Practices, Social Media
05
Original Article
Open Access
Infrastructural Development Problems at Thoseghar: A Tourist Destination in Satara District, Maharashtra
Rajashri Ramesh Chavan, Sarang Shankar Bhola
· pp. 36–43
DOI: 10.17010/ijom/2013/v43/i1/34041
The present paper probes into the problems and prospects of infrastructural development at Thoseghar, an exotic waterfall in Satara district. Tourists visit Thoseghar in hoards during the rainy season. The destination has much potential to develop as a major tourist …
Keywords:
Tourist Infrastructure, Thoseghar, Satara, Waterfalls
06
Original Article
Open Access
Online Shopping among Higher Education Students in Indore: A Factor Analysis Approach
Shraddha Sharma, Manish Sitlani
· pp. 44–53
DOI: 10.17010/ijom/2013/v43/i1/34042
The internet, one of the biggest discoveries of the modern era, has transformed and revolutionized processes and procedures of the business world as well. The growing use of the internet in India has created a basis for tremendous prospects for …
Keywords:
Internet, Online Shopping, E-Tailing, Buying Behaviour
07
Original Article
Open Access
Green Marketing: Theory, Practice, and Strategies
P. Kishore Kumar, Byram Anand
· pp. 54–56
DOI: 10.17010/ijom/2013/v43/i1/34043
Drastic climatic changes and global warming at alarming levels are the important issues faced by mankind in today's world. The knowledge of green marketing is helpful for business organizations, consumers and government in addressing the above-mentioned problems. The present book …
Keywords:
Green Marketing, Greenness, Eco-Friendly, Environment Consciousness, Eco-Consciousness, Green Practices, Green Business, Green Business Strategies
