01
Original Article
Open Access
An Exploratory Study of Ethical Perspectives of Celebrity Endorsements
T. Joel Gnanapragash, P. C. Sekar
· pp. 5–13
DOI: 10.17010/ijom/2013/v43/i9/38338
Ethics in business is a much discussed phenomena now, especially after the news about the increasing number of corporate executives indulging in scams. However, it is essential to comprehend the relevance of ethics in each domain of management. The interesting …
Keywords:
Celebrity Endorsements, Source Credibility, Trustworthiness, Celebrity Ethics, Perceived Celebrity Personal Ethics, Perceived Celebrity Professional Ethics, Endorsement Ethics
02
Original Article
Open Access
"Brand India" in Korea: A Case Study and Review of Nation Branding Research
Rahul Anand
· pp. 14–24
DOI: 10.17010/ijom/2013/v43/i9/38340
The purpose of the study is to present a literature review on the nation brand concept and to examine "Brand-India" - its image, associations, and the effect of age and education on brand salience of Korean consumers. 100 respondents were …
Keywords:
Nation Branding, Brand India, Korea, Made in India, Country Image
03
Original Article
Open Access
Seed Mahotsav Scheme for Increasing the Scope of Indigenous Fish Marketing in West Bengal: Perception and Constraint Analysis
Amitava Ghosh, Arpita Sharma, Rashmi Ambulkar
· pp. 25–31
DOI: 10.17010/ijom/2013/v43/i9/38342
Aquaculture is a growing sector with an ability to have a significant impact on the economic development of the country. Out of the total fish production, inland fish production in India contributes 4.930 million metric tonnes, and West Bengal ranks …
Keywords:
Seed Mahotsav, Scheme, West Bengal, Department of Fisheries, Beneficiaries, Indigenous Fishes, Aquaculture
04
Original Article
Open Access
Consumers' Perception towards Miraculous Claims of Brands with Aesthetic Appeal
Saurabh, Akhil Mahajan
· pp. 32–40
DOI: 10.17010/ijom/2013/v43/i9/38347
Often, consumers are targeted with large claims of various brands that boast of miraculous results for products with an aesthetic appeal. This paper uses the exploratory design with mixed methodology to explore the ranks of miraculous claims out of the …
Keywords:
Consumer Perception, Consumer Attitude, Miraculous Claims, Aesthetic Appeal, Cosmetic Products
05
Original Article
Open Access
An Empirical Investigation of Website Design Characteristics, Consumer Trust, and Intention to Shop Online in Hyderabad
Mohd Layaq Ahamad, Shaikh Mohd Zafar
· pp. 41–46
DOI: 10.17010/ijom/2013/v43/i9/38350
The main purpose of the present study is to examine the effect of Website design characteristics and Consumer Trust factors influencing consumers' Intention to shop online with reference to online shopping in Hyderabad. The population of this research consisted of …
Keywords:
Internet, Online Shopping, Website Design Characteristics, Trust, E-Commerce
06
Original Article
Open Access
Psychological Motivations and Compulsive Buying: A Study of Consumers in Delhi
Shamsher Singh, Preeti Tak
· pp. 47–56
DOI: 10.17010/ijom/2013/v43/i9/38351
Compulsive buying behavior is an important area of research in consumer behavior research. The importance of studying this behavior lies in its nature as a negative aspect of consumer behavior. Negative aspects of consumer behavior are necessary to study since …
Keywords:
Psychological Motivations, Compulsive Buying, Consumer Behaviour, Materialistic Possessions, Role Models, Social Standing
