Purpose: Global halal food trade is estimated to be $700 billion (USD) and is expected to grow at the rate of 7% annually. Also, quality certifications and high quality standards have improved the product acceptability to a larger extent. The …

Rural India, of late, has received much desired attention from the marketers given the fact that the urban markets have either become saturated or sales have leveled off. Furthermore, given the fact that more than 60% of the Indian population …

Political communication campaign involves the usage of various forms of communication tools. It involves advertising through various commercial media, public relations using various media platforms, addressing potential voters' gatherings, propagating anti-incumbency stories, and using every social event to build a …

Television is an effective medium for communication on which Krishi Darshan has been telecasting agriculture, animal husbandry, fisheries, and aquaculture based programmes since 2004 in West Bengal. In this context, a descriptive study of fisheries and aquaculture based television programmes …

The present study was conducted in Jodhpur district of Rajasthan. Two tehsils, namely Looni and Falodi were selected on the basis of highest production and area. Six villages were selected randomly from the selected tehsils. The present study was carried …

Today, the retailers are striving hard to provide excellent customer experience because it is vital for their sustainability. Researchers and retailers have identified the importance of atmospheric in creating a good customer experience. The present study is based on the …