01
Original Article
Open Access
The Antecedents of Communication in Buyer-Seller Relationships
Bohyeon Kang
· pp. 5–13
DOI: 10.17010/ijom/2014/v44/i3/80424
Communication in buyer-seller relationships has an important role in boosting relationship performance. As a conceptual paper, this study proposes the antecedents of communication in buyer-seller relationships based on relationship marketing and transaction cost paradigms. From a literature review on relationship …
Keywords:
Communication, Antecedents, Conflict, Opportunism, Unfairness, Goal Incongruity, Cooperation, Trust, Satisfaction, Relational Norms
02
Original Article
Open Access
Volunteer Motivation and Satisfaction in Global Sporting Events: A Comparative Study in the Indian Context
Rajdeep Chakraborti, Sweta Singh
· pp. 14–23
DOI: 10.17010/ijom/2014/v44/i3/80425
Sports volunteers play a critical role in the success and smooth running of major sporting events. The purpose of the present study is to study the motivational factors and experiences of the volunteers of the 2010 Commonwealth Games and the …
Keywords:
Sports, Volunteers, Motivation, Satisfaction, Mega-Events, Experience
03
Original Article
Open Access
World Wide Tourism: A Review
Rajashri Ramesh Chavan, Sarang Shankar Bhola
· pp. 24–34
DOI: 10.17010/ijom/2014/v44/i3/80426
The present study presents a detailed review of papers published on tourism from across the world. We referred to a number of studies to check the impact of tourism, tourism policies and governance, analyzed techniques in tourism research, examined concepts …
Keywords:
Accessible Tourism, Volunteering Tourism, Indigenous Tourism, Altered Tourism, Tourism Research, Sustainable Tourism
04
Original Article
Open Access
Moderating Role of Cause Related Marketing Campaign Between Attitude Towards Products and Purchase Intention: An Experimental Analysis
Dharmesh D. Gadhavi, Yupal S. Shukla, Jayesh D. Patel
· pp. 35–42
DOI: 10.17010/ijom/2014/v44/i3/80427
Cause related marketing (CrM), being a most common form of promotion, impacts a consumer's choice and is continuously receiving a considerable attention. For any enterprise, cause related marketing builds on marketing and charity to achieve an improvement either in sales …
Keywords:
Cause Related Marketing, Experimental, Attitude, Purchase Intention, Promotional Strategy
05
Original Article
Open Access
Effect of Music on Branding Effectiveness : An Experimental Study of Telecom Brands
Shilpa Bagdare, Pooja Bansal
· pp. 43–52
DOI: 10.17010/ijom/2014/v44/i3/80428
Music, as a powerful sensory stimulus, is effectively used by marketers for a variety of purposes ranging from advertising, events, websites, and products to retailing. In the recent past, its use as a brand communication element has gained greater momentum …
Keywords:
Music, Signature Tunes, Sonic Branding, Branding Effectiveness
