01
Original Article
Open Access
Interaction Between Demographic Profile of Shoppers, Their Behaviour, and Mall Factors : Evidences from a Shopping Mall in South Africa
Ajay K. Garg, Yakeen M. Atwaru
· pp. 7–23
DOI: 10.17010/ijom/2017/v47/i11/119293
This study examined the interplay between demographic profiles of shoppers, mall factors, and behavioural variables, namely frequency of visit, time spent, and money spent. Data were collected from 250 respondents via an anonymous survey method at a shopping mall in …
Keywords:
Mall Factors, Shoppers, Demographic Profile, Behavioural Variables, South Africa
02
Original Article
Open Access
Quantifying the Relative Importance of Key Drivers of Landing Page
P. K. Viswanathan, T. N. Swaminathan
· pp. 24–35
DOI: 10.17010/ijom/2017/v47/i11/119294
In the world of Internet surfing, the first impression of a webpage is formed by the quality of its Landing Page. It is important as it drives the visitor's perception of the contents of the website. It influences visitors to …
Keywords:
Landing Page, Click to Action (CTA), Click Through Rate (CTR), E-Commerce, Website
03
Original Article
Open Access
Are Celebrity Endorsements Worth It ? Evidence from Listed Firms in India
Jagandeep Singh
· pp. 36–47
DOI: 10.17010/ijom/2017/v47/i11/119295
Use of celebrities for endorsing brands is a popular marketing tactic. Marketers tend to shell out mind boggling amounts to rope in celebrities for brand endorsements. Some Indian cricketers and Bollywood actors have become money minting machines as a result …
Keywords:
Advertising, Celebrity Endorsements, Marketing, Event Study, Cumulative Abnormal Returns, Stock Market Reaction, Corporate Branding, House of Brands
04
Original Article
Open Access
Determinants of Customer Loyalty Towards E - Tailers in India : An Empirical Study
Akshat Aditya Rao, Rajesh Kothari
· pp. 48–60
DOI: 10.17010/ijom/2017/v47/i11/119296
Purpose: This paper attempted to identify the factors responsible for e-loyalty among online shoppers in India. The study was mainly focused on online shoppers residing in tier I and II cities of India.Research Methodology: A structured questionnaire was developed with …
Keywords:
E-Loyalty, E-Tail, Survey, Exploratory Factor Analysis, Ordinary least Square
