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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Issue Articles

Vol. 47, No. 12 · December 2017 OPEN ACCESS
IJM Vol. 47
2017
Indian Journal of Marketing
Volume 47, Issue 12 · December 2017
ISSN 0973-8703
Articles 4
DOI Prefix 10.17010/ijm
Access Open Access
Table of Contents 4 ARTICLES
01 Original Article
Open Access
Analysis of Breakfast Attributes and Utility Among Indian Urban Youth

Across various cultures and nationalities, most of us break our fast with the first meal of the day called breakfast. For players in the food industry like restaurants, chain of food kiosks, fast food outlets, and packaged food manufacturing companies …

Keywords: Breakfast Attributes, Indian Food Habits, Breakfast Utility, Conjoint Analysis, Breakfast Consumption Behavior
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02 Original Article
Open Access
Sales Behavioral Intentions of Distribution Channels in the Insurance Industry : A Systematic Review

The convoluted nature of insurance products promotes information asymmetry ensuing unethical behaviour of insurance agents. A systematic review of the sales behavioral intentions of agents will provide valuable insights into the issues of specious agent behavior. To the best of …

Keywords: Sales Behavioral Intentions, Insurance, Distribution Channels, Commission, Customer Orientation, Agents
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03 Original Article
Open Access
Perceived Disempowerment as a Deterrent of Inpatient Complaining

Purpose: This paper attempted to understand the felt disempowerment that discourage consumers to voice their complaints in spite of their dissatisfaction with hospital services.Design/Methodology/Approach : Data collected from 312 dissatisfied inpatients who were admitted and discharged from various 100+ bedded …

Keywords: Dissatisfaction, Inpatient, Disempowerment, Powerlessness, Subservience
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04 Original Article
Open Access
A Comparative Study of Facebook Marketing Practices of Selected Theme Based Restaurants in India

Speculations that the Internet user base in India will reach a whopping number of over 500 million by 2018 - making India the second largest population of Internet users in the world is presenting a myriad of opportunities and threats …

Keywords: Digital Media, Social Networking Sites, Facebook, Facebook Marketing Best Practices, Theme Based Restaurants
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