01
Original Article
Open Access
Establishing the Market Potential of a Rental Model Multipurpose Electric Vehicle (MPEV) for Individuals with Lower Limb Disabilities in India
A. Veena, Daxon D'Souza
· pp. 8–23
DOI: 10.17010/ijom/2017/v47/i2/110024
Electric vehicles (EV) were developed as a sustainable and cost-effective solution to the environmental problems resulting from petroleum-based forms of transportation. In recent years, renting of vehicle systems has garnered a great deal of interest and activity internationally as an …
Keywords:
Electric Vehicles, User Perception, Rental Model
02
Original Article
Open Access
Decoding the Mantra of Succession Planning for the Unorganized Retail Stores in Central India
Shiladitya Verma, Ravi Chatterjee, Sujoy Sen
· pp. 24–33
DOI: 10.17010/ijom/2017/v47/i2/110025
Purpose: The paper intended to study the unorganised retail sector in Central India related to their preparedness towards succession planning. Also, the paper tried to explore the family dynamics shared between the family members of a business.Design/Methodology/Approach: Literature was studied …
Keywords:
Succession Planning, Family-Owned Business, Knowledge Transfer, Owner-Managers, Unorganized Retail Sector, Central India
03
Original Article
Open Access
Consumer Involvement Towards Ready-to-Eat Breakfast Cereals in India : An Application of Revised Product Involvement Inventory (RPII)
Simi Simon, B. Murali Manohar
· pp. 34–46
DOI: 10.17010/ijom/2017/v47/i2/110026
Consumer behaviour studies are gaining relevance in the current Indian retail scenario against the backdrop of various challenges that are posed by changed consumer lifestyles. Consumer involvement in the purchase decision process concept has been an interesting topic to consumer …
Keywords:
Consumer Level of Involvement, Consumer Behaviour, Revised Product Involvement Inventory (RPII), Ready-to-Eat (RTE) Breakfast Cereals
04
Original Article
Open Access
An Empirical Study on Consumer Trust in Online Shopping in Punjab
Anand Thakur, Shabnam, Rupinderdeep Kaur
· pp. 47–59
DOI: 10.17010/ijom/2017/v47/i2/110027
Online shopping in India is an emerging trend for marketers for promoting their merchandise in a wide geographical area using the Internet. India acquired 283.8 million Internet users by 2016. India is now the third largest Internet user after the …
Keywords:
Online Shopping, Privacy, Security, Risk, And Online Trust
