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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Issue Articles

Vol. 47, No. 6 · June 2017 OPEN ACCESS
IJM Vol. 47
2017
Indian Journal of Marketing
Volume 47, Issue 6 · June 2017
ISSN 0973-8703
Articles 4
DOI Prefix 10.17010/ijm
Access Open Access
Table of Contents 4 ARTICLES
01 Original Article
Open Access
Online Shopping Behavior : Demographics' Influence on Online Travel

Online purchasing of travel tickets has become a popular phenomena, yet the understanding of influence of demographics needs attention. Many behavioral factors including demographic variables influence consumers while purchasing travel tickets online. The purpose of this study was to identify …

Keywords: Online Travel, Online Booking, Influence of Demographics, Online Shopping
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02 Original Article
Open Access
A Study on Consumers' Perception About the Importance of Payment Processing Efficiency in Online Retailing Environment

The Internet as a global medium is quickly gaining focus and attractiveness as the most revolutionary marketing tool. Online shopping for various consumers is being accepted as an alternative shopping mode rather than visiting the physical stores. Understanding how consumers …

Keywords: Pay on Delivery, Online Retailing, Online Payment Security, Online Customer
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03 Original Article
Open Access
Evidence Based Classroom Management Practices : An Analysis Through Kano's Model

Managing a classroom is much more difficult than it seems. Often, it is mistaken as only creating discipline in the class, but it is about engaging students in a meaningful and effective learning environment through discipline. According to LaCaze, McCormick, …

Keywords: Classroom Management, Kano's Model, Service Quality, Customer Satisfaction, Evidence, Teaching Practices
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04 Original Article
Open Access
The Impact of Broadband Access on GDP per Capita : The Case of OECD Countries

This paper investigated the possible relationship between the access of broadband and GDP per capita in 34 OECD countries for a 5-year period between 2009 to 2014. The data was collected from OECD's website as of April 2016. The relationship …

Keywords: Broadband Access, GDP, Economic Growth, OECD
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