Use of the Internet has opened countless business opportunities, and online shopping is one of the most popular among all. Benefit perception towards online shopping is one of the major influencing factors towards consumer's online purchase decisions. Therefore, the current …

The value chain concept addresses various problems being faced by the fisheries sector and its stakeholders. Value chain management enables the policy makers to analyze and assess the marine fisheries sector in a better way and can make the sector …

The proactiveness - business performance relationship was examined in this study by adopting a descriptive and cross-sectional research design. Structural equation modeling was applied on a purposive sample of 457 North Indian firms to assess the impact of proactiveness on …

This research provided new helpful insights for cosmetics marketers about their consumer preferences regarding visual elements of their hairstyle, skin care, and makeup products. A quantitative research approach was adopted using the survey research design and used a questionnaire tool …