01
Original Article
Open Access
Role of Customer Engagement in Customer Loyalty for Retail Service Brands: Customer Orientation of Salesperson as a Mediator
Mallika Srivastava
· pp. 7–19
DOI: 10.17010/ijom/2019/v49/i11/148273
This paper examined the role of customer engagement in customer loyalty for retail service brands. It further explored the role of Customer Orientation of Salesperson as a mediating variable between Customer Engagement and Customer Loyalty. A cross-sectional research on retail …
Keywords:
Customer Loyalty, Customer Orientation of Sales Person, Customer Engagement
02
Original Article
Open Access
A Study on Factors Affecting Mobile Phone Buying Behaviour in Bhubaneswar and Cuttack
Varun Agarwal, Rashmita Sahoo, Ankita Agarwal
· pp. 20–38
DOI: 10.17010/ijom/2019/v49/i11/148274
Over the past few years, people's obsession with regard to mobile phones has been on the rise. This research threw light on the factors affecting consumer behaviour of mobile phone buyers in Bhubaneswar and Cuttack, popularly known as the twin …
Keywords:
Consumer Behaviour, Mobile Phones, Factors Affecting Buying Decisions
03
Original Article
Open Access
A Review of Consumer Adoption of Rooftop Solar PV in India and Effective Frameworks
Amitabh Satapathy, Arvind Kumar Jain, Sunil Barthwal
· pp. 39–55
DOI: 10.17010/ijom/2019/v49/i11/148275
It is always intriguing to know how and why individuals adopt innovations. This paper found out the variables that lead to adoption of rooftop solar PV and proposed a model that could explain the factors behind adoption of rooftop solar …
Keywords:
Adoption, Solar PV, Rooftop, Photovoltaic, Renewable
04
Original Article
Open Access
An Econometric Analysis of Agricultural Production and Economic Growth in India
Dhiresh Kulshrestha, Kiran Kumar Agrawal
· pp. 56–65
DOI: 10.17010/ijom/2019/v49/i11/148276
Agriculture continues to be the backbone of the Indian economy-this is hardly an extravagant statement. India is the world's second most populous country after China. India is the world's largest producer of jute, pulses, and milk and ranks as the …
Keywords:
Agriculture Production, GDP, Economic Growth, Regression Model
