01
Original Article
Open Access
Examining eWOM Credibility - Consumer Purchase Intention Relationship in Facebook: A Mediation Analysis
Kunja Sambashiva Rao, Bramhani Rao
· pp. 7–22
DOI: 10.17010/ijom/2019/v49/i8/146169
The objective of the current study was to examine the influence of electronic word-of-mouth (eWOM) credibility on consumers' purchase intention with trust in seller and brand image as mediators. The proposed model was tested in the context of brand fan …
Keywords:
eWOM Credibility, Trust in the Seller, Brand Image, Purchase Intention, Facebook Fan Pages, Consumer Electronics, Amazon.com
02
Original Article
Open Access
Influence of Family Communication Patterns in Family Purchase Decision Making
Vijita Singh Aggarwal, Shefali
· pp. 23–39
DOI: 10.17010/ijom/2019/v49/i8/146170
The purpose of the paper was to find out the influence of Indian children in family purchase decisions across product categories as per parental perception with special consideration to family communication patterns. The research was conducted on 320 parents of …
Keywords:
Consumer Behaviour, Family Purchase Decision Making, Parental Styles, Family Communication Patterns
03
Original Article
Open Access
Developing a Conceptual Model of Customer Loyalty in the Mass Housing Industry: The Case of Housing Investment Group Company
M. R. Karimi Alavijeh, M. Jamshidi Majd, A. Aslani Afrashteh
· pp. 40–55
DOI: 10.17010/ijom/2019/v49/i8/146171
The aim of this research was to develop a conceptual model of customer loyalty in the mass housing investment companies in Iran. The data for this research were gathered at the end of 2016 and the analysis was carried using …
Keywords:
Loyalty, Satisfaction, Word of Mouth Advertising, Trust, Commitment, Mass Housing Industry
04
Original Article
Open Access
Analysis of Grain Based Distilleries in Northern and Western Maharashtra
D. Y. Patil, Kamini Khanna, Digvijay Deshmukh
· pp. 56–64
DOI: 10.17010/ijom/2019/v49/i8/146173
The food processing industry mostly depends on agriculture and has tremendous significance in human life and its evolution. The present study covered one of the important issues, that is, working of grain based distilleries in Northern and Western Maharashtra. The …
Keywords:
Grain Based Distilleries, Finance, Capital, Requirement
