01
Original Article
Open Access
Role of Trusting Beliefs and Trust in the Adoption of Online Reviews of Hotels : Extension of the IAM Model
Shalini Gautam, Priyanka Malik, Shanu Jain
· pp. 8–25
DOI: 10.17010/ijom/2022/v52/i11/172431
This study examined the role of trusting beliefs (TB) and trust in online reviews of hotels. It proposed to extend the information adoption model (IAM) to describe the usefulness of online reviews. The other factors examined were source credibility (SC), …
Keywords:
Trusting Beliefs, Trust, IAM Model, Source Credibility, Online Reviews
02
Original Article
Open Access
An Empirical Analysis of the Decision-Making Style of Millennials on the Choice of Financial Products
T N.Mahalakshmi, Shanmugam Munuswamy
· pp. 26–43
DOI: 10.17010/ijom/2022/v52/i11/172432
Purpose: The millennial generation was brought up in the digital age, so they were expected to have a different decision-making style than their previous generation. Understanding their psychology was vital for the financial services sector to segment them and develop …
Keywords:
Brand Loyalty, Choice of Stocks, Confused by Over-Choice, Decision-Making Styles, Hedonism, Impulsiveness, Millennials, Novelty Consciousness Paper Submission Date, June 30, 2021, Paper sent back for Revision, June 15, 2022, Paper Acceptance Date, July 10, Paper Published Online, November 15, 2022
03
Original Article
Open Access
Development of a Model to Determine the Purchase Intention of Counterfeit Luxury Products Among Consumers in Bengaluru
Annette Nikita, G. Devakumar
· pp. 44–59
DOI: 10.17010/ijom/2022/v52/i11/172433
The luxury fashion industry is a profitable one and is expected to grow at a rate of 10.99% annually. With the luxury industry growing, the counterfeiting industry is also seeing rapid growth. India’s trade has increased by 24% in the …
Keywords:
Luxury, Counterfeit, Bangalore, Attitude, Purchase Intention
04
Original Article
Open Access
Research on Revenge : A Research Note
Shivam Sakshi, Sabari Shankar R.
· pp. 60–66
DOI: 10.17010/ijom/2022/v52/i11/172434
The pandemic has marked huge challenges and changes in the marketing contexts across all industries. Corporate organizations are at the outset to conceive marketing strategies to address the evolving, perhaps critical consumer behaviour — revenge shopping in the marketspace and …
Keywords:
Revenge Shopping, Research Note, Marketplace, Marketspace, Marketing Strategy, Hedonism, Structural Relationship
