01
Original Article
Open Access
Implementing SaaS-Based Sales Force Automation Systems
Subroto Roy, Nirmalya Bandyopadhyay
· pp. 8–19
DOI: 10.17010/ijom/2022/v52/i12/172559
Business-to-business sales force automation (SFA) is changing rapidly, with complex products and services that frequently require team selling and a long sales cycle. With SaaS (Software as a Service), cloud-based systems, data entry, and analytics can be performed from a …
Keywords:
Sales Force Automation, SaaS-Based, On-Demand, SFA Adoption, Relational Orientation, Behavioral Control, Outcome Control
02
Original Article
Open Access
Impact of E-Service Quality Dimensions on Customer Satisfaction and Loyalty in Online Apparel Shopping in India
Kala Mahadevan, Sujata Joshi
· pp. 20–38
DOI: 10.17010/ijom/2022/v52/i12/172560
This study aimed to assess the impact of the e-service quality dimensions on customer satisfaction and loyalty in the online apparel market in India. The study examined the direct effect of e-service quality dimensions on customer satisfaction and the effect …
Keywords:
E-Service Quality, E-S-QUAL, Customer Satisfaction, Customer Loyalty, Structural Equation Modeling
03
Original Article
Open Access
Application of the Theory of Planned Behaviour to Predict College Students’ Online Purchase Intention : A Systematic Review and Meta-Analysis
Ashish Linge, Mahesh Singh, Baldeo Kakde, Krunal K. Punjani
· pp. 39–57
DOI: 10.17010/ijom/2022/v52/i12/172561
The main aim of this study was to review and synthesize the literature on the theory of planned behavior (TPB) tested empirically by researchers worldwide to predict college students’ online purchase intention using its antecedents. This article meta-analyzed the correlations …
Keywords:
Meta-Analysis, Online Shopping, Purchase Intention, Systematic Review, Theory of Planned Behavior
04
Original Article
Open Access
Users’ Perception and Barriers to Using Self-Driven Rental Bikes
Subramanian Meenakshinathan, Sreedhara Raman, Rajni Gupta
· pp. 58–70
DOI: 10.17010/ijom/2022/v52/i12/172562
The research study has two objectives. The first objective of this paper was to find users' perception towards self-drive rental bikes. The second objective was to identify the factors that act as barriers to users using self-drive rental bikes. The …
Keywords:
Self-Driven Rental Bikes, Perception of Users, Alternative Source of Transport, Rationality, Convenience, Safety Issues
