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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Issue Articles

Vol. 52, No. 7 · July 2022 OPEN ACCESS
IJM Vol. 52
2022
Indian Journal of Marketing
Volume 52, Issue 7 · July 2022
ISSN 0973-8703
Articles 4
DOI Prefix 10.17010/ijm
Access Open Access
Table of Contents 4 ARTICLES
01 Original Article
Open Access
Transition of E-Service Quality Dimensions from Diverse Business Settings to E-Learning : A Review from Learners’ Perspective

The purpose of this article was to review the existing literature on dimensions of electronic service quality (E-SQ) with a focus on the e-learning context. The study aimed to establish the dimensions of e-learning service quality applicable to e-learning in …

Keywords: Electronic Service Quality, E-Learning, Online Education, Dimensions
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02 Original Article
Open Access
The Nexus of Corporate Social Responsibility and Consumer Perception : Systematic Review of the Evidence

This paper aimed to facilitate researchers, academicians, and entrepreneurs to gain insights into the Asian consumer perspectives on corporate social responsibility (CSR) and its future research opportunities. The modus operandi for management review prescribed by Tranfield et al. (2003) was …

Keywords: Corporate Social Responsibility, Consumer Behavior, Asia, Systematic Literature Review
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03 Original Article
Open Access
Identification of the Customers’ Preferred Attributes while Selecting an OTA (Online Travel Agency) Platform

This paper aimed to identify customers’ preferred attributes when selecting an online travel agency’s platform. The use of online travel agency platforms is increasing rapidly among travelers to search for information related to holiday packages, availability of flights, hotel bookings, …

Keywords: Customers’ Preferred Attributes, Travel Website Attributes, Online Travel Agency, OTA Platforms
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04 Original Article
Open Access
Convenience Food Lifestyle Segments – A Study of Delhi - NCR

Over the past few decades, several socio-cultural, demographic, economic, and lifestyle changes have occurred, which in turn have modified the food-related lifestyles of people. Convenience foods such as ready-to-eat and ready-to-cook products are the outcome of this shift from hunter-gatherers …

Keywords: Ready-To-Cook, Convenience, Food-Related Lifestyle, Segmentation
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