01
Original Article
Open Access
An Empirical Study to Identify Consumer Brand Relationships during a Crisis
Subhajit Bhattacharya, Arunava Dalal, Nirmalya Bandyopadhyay
· pp. 8–23
DOI: 10.17010/ijom/2023/v53/i1/172592
Countless businesses exist only to serve the varying demands of the world’s customers, and those consumers find themselves constantly bombarded by an overwhelming selection of goods and brands. The brand distinguishes the company from its rivals and aids consumers in …
Keywords:
Brand Archetypes, Brand Engagement, Branding Crisis, Brand Experience, Brand Engagement
02
Original Article
Open Access
A Gender-Based Comparative Evaluation of O2O Food Delivery Characteristics : A Requirements Prioritization Approach
Vaibhav Agarwal, Rajendra Sahu, Ashutosh Pandey
· pp. 24–40
DOI: 10.17010/ijom/2023/v53/i1/172593
This article intended to assess enablers and deterrents to online-to-offline (O2O) food delivery (OFD) use from users’ and non-users’ perspectives at the sub-dimension level. The study aimed to parallelly evaluate these sub-dimensions for both genders and provide a self-comparison of …
Keywords:
Online Food Delivery, Requirements Prioritization, Food e-Commerce, Gender, Consumer Preferences
03
Original Article
Open Access
Modeling the Determinants of Hotel Service Booking During COVID-19
Garima Pal, Ashutosh Pandey
· pp. 41–55
DOI: 10.17010/ijom/2023/v53/i1/172594
The COVID-19 pandemic caused a massive fall in demand and revenues and changed consumers’ perceptions and expectations. Recovery from such a scenario demands attention from researchers, industry practitioners, and hotel management. This paper explored how online reviews, hotel trust, brand …
Keywords:
Hotel Trust, Positive Online Reviews, Hotel Booking Intentions
04
Original Article
Open Access
Organization Branding in the Post-COVID-19 World – An Employer and Employee Perspective
Monu Pandey Mishra, Vinaytosh Mishra
· pp. 56–65
DOI: 10.17010/ijom/2023/v53/i1/172595
Employer branding is a tool to create a positive perception of an organization in the minds of existing and prospective employees. Employer branding not only helps in getting the best talent for an organization, but also reduces the cost of …
Keywords:
Organization Branding, Social Media, TOPSIS, Delphi Method, Conjoint Analysis, Post-COVID-19 World
