01
Original Article
Open Access
Associating Designed Information and Novelty with Purchase Intentions for Product Displays in Fashion Apparel Stores
Shweta Saini, Sanjeev Bansal
· pp. 8–26
DOI: 10.17010/ijom/2023/v53/i12/173351
Purpose: This paper aimed to synthesize designed information, novelty, perceived usefulness, involvement, attitude, and purchase intentions. Scholars developed a conceptual model and hypotheses to reinforce the literature review on these factors. Methodology: This study used modified scales from earlier studies …
Keywords:
Product Display, SEM, Fashion Apparel, Brick-And-Mortar Stores, and Mediation
02
Original Article
Open Access
Modeling the Determinants of Brand Loyalty Using PLS-SEM : A Study of Automobile Customers in Emerging Economies
Sushant Kr. Vishnoi, Shahid Akhter, Teena Bagga, Arjun Mittal
· pp. 27–44
DOI: 10.17010/ijom/2023/v53/i12/173352
Purpose: This research proposition aimed to study the brand determinants that impact brand loyalty within the context of the automobile sector. The predictors of brand loyalty considered for this research study include product quality, service quality, price fairness, brand image, …
Keywords:
Affective Loyalty, Attitudinal Loyalty, Automobile Sector, Behavioral Loyalty, Brand Loyalty, Cognitive Loyalty, Conative Loyalty, Smart-PLS
03
Original Article
Open Access
I Must Buy So I Don’t Die – Panic Buying and Change in Consumer Behavior During COVID-19 in the Pune Metropolitan Region
Firoz Khan, Roshan Kazi, Aneta Szymanska, Archana Singh
· pp. 45–62
DOI: 10.17010/ijom/2023/v53/i12/173353
Purpose: This article was written with the sole objective of deepening understanding of the relationship that exists between COVID-19 and its effect on the panic buying (PB) behavior of consumers. The study would help in determining factors influencing consumer buying …
Keywords:
Panic Buying, COVID-19, Buying Behavior, Impulsive Buying, Confirmatory Factor Analysis, Structural Equation Modeling, Moderating Effect
04
Original Article
Open Access
Unveiling Millennials’ Motivations to Purchase Smartwatches
Mohd Salman Shamsi, Anuj Verma, Meenakshi Verma
· pp. 63–81
DOI: 10.17010/ijom/2023/v53/i12/173354
Purpose: This study used the unified theory of acceptance and use of technology 2 (UTAUT2) model to try and find the antecedents to behavioral intention among millennials to buy smartwatches. We looked into the variables influencing millennials’ intention to acquire …
Keywords:
Smartwatch, Millennials, Purchase Intention, Healthcare Wearable
