Purpose: Deteriorating air quality, rising carbon footprint, and increasing fuel prices have called for India’s automobile industry to gear up for acute transformation. The current study, drawing parallel lines from SOR theory, investigated how the attitude toward EVs was affected …

Purpose: Post-purchase dissonance refers to a customer’s dissatisfaction after buying a product or service. This study focused on the role of social media in influencing customer dissonance. The growing online purchases and product returns due to dissatisfaction have increased the …

Purpose: Ethnographic marketing is an emerging area in the field of management. In a world marked by growing multiculturalism, media plays a significant role in the dissemination of information. Marketers are required to know the nature of the perception held …

Purpose: Regenerative tourism is widely popular in many countries. With the changing dynamics of tourists across the globe, disruptive challenges in managing the destinations and uncertainties in delivering tourism offerings have clouted the significance of regenerative toruism mainly catering to …