01
Original Article
Open Access
Consumer Decision-Making Study Regarding the SUV Market in the Indian Context
Shanmugan Joghee, Sajal Kabiraj, Swamynathan Ramakrishnan, Haitham M. Alzoubi
· pp. 8–25
DOI: 10.17010/ijom/2024/v54/i11/174628
Purpose: The automobile industry relied significantly on the interplay between investors, manufacturers, and consumers. Understanding buyers’ behavioral intentions, especially regarding sports utility vehicles (SUVs), is crucial for effective strategic planning and market success. This study analyzed the determinants of buyers’ …
Keywords:
decision-making, behavioral intention, sports utility vehicle (SUV) cars, Indian consumers, partial least square-structural equation modeling (PLS-SEM)
02
Original Article
Open Access
How Do Masstige Marketing and Country of Origin Impact Consumers in an Emerging Market ? An Investigation
Infas Malik C., Hem Chand Jain
· pp. 26–42
DOI: 10.17010/ijom/2024/v54/i11/174629
Purpose: The rise of middle-income people in emerging markets such as India makes it an appealing market for luxury companies. Although there are signs that Indian consumers show a growing interest in masstige products, there seems to be a lack …
Keywords:
masstige, mass prestige, country of origin, country image, price, quality, and brand name
03
Original Article
Open Access
Factors Affecting Intention to Write Negative Electronic Word of Mouth (NEWOM) : A Meta-Analysis
Sambashiva Rao Kunja, Lisma Rout, Ramanjaneyulu Mogili, G. V. R. K. Acharyulu
· pp. 43–64
DOI: 10.17010/ijom/2024/v54/i11/174630
Purpose: The study examined the factors affecting customer intention to write a negative electronic word of mouth (NEWOM) online by synthesizing results from previous studies. More specifically, the study applied meta-analysis to investigate the number of studies conducted on various …
Keywords:
negative electronic word of mouth (NEWOM), determinants of NEWOM, meta-analysis
04
Original Article
Open Access
Impact of “Green Fuel Promotion” on Customer Buying Behavior in Indian Retail Fuel Outlets : A Mix-Method Approach Using fsQCA and NVIVO
Manash Routray, Arunangshu Giri
· pp. 65–72
DOI: 10.17010/ijom/2024/v54/i11/174631
Purpose: Oil companies in India have been increasingly investing in green fuel initiatives, including biofuels and renewable energy sources. These efforts aimed to reduce carbon emissions and supported the country’s shift toward a sustainable energy future. This study investigated the …
Keywords:
green fuel promotion, customer buying behaviour, Indian retail fuel outlets, mix-method approach, consumer behaviour model
