For any company to push its new product to consumers in a particular time, advertisements are just not enough. Innovative sales promotion techniques are also needed to suit various products. The paper primarily focuses on the abilities of the organizations …

Over the decades, the sea change in the attitudes and lifestyles of people provided various big ideas to marketers, which can be nurtured out of changing social needs, desires and values of the target customers. These innovative ideas resulted in …

The present case study deals with the distribution and supply chain management of Asian Paints. The case study tries to throw light on the key strategies of Asian Paints in terms of distribution and supply chain, which have made Asian …

In today's rein of globalized consumerism, understanding the consumer behavior has attained paramount significance. Consumer behavior is the study of how individuals make decisions to spend their available resources, namely time, effort and money on consumption related items. The heterogeneity …

In 19th century, Prof. Alfred Graham Bell invented the telephony to talk to others. The first real improvement in the telephone was due to Thomas Alva Edison's carbon transmitter, which was then further improved by the Blake microphone. Another improvement …

The study exams the impact of the co-operative banks for rural development. Data for the study were obtained from personal discussion through questionnaire. Result obtained from the study showed that the co-operative banks played a major role for the development …

Tourism industry today is one of the world's fastest growing industries. India with its glorious past has ensured that the present and subsequent generations have plenty of historical and cultural heritages to be proud of. Tourism Industry is playing a …