Consumerism is considered as a consumer movement which changed its face and meaning over a period of time. The Consumerism concept was there even before the term Consumerism coined to it. The concept of Consumerism was entered early in developed …

In the middle of the twentieth century, customers had limited choice to select their brand or product. But by the end of the twentieth century, and at the beginning of the twenty first century, customers have a number of alternatives …

Post-purchase behavior involves all the consumers' activities and the experiences that follow the purchase. Usually, after making a purchase, consumers experience post-purchase dissonance. In other words, they regret their purchase decision. The reasons for high post-purchase dissonance can be attractiveness …

Supply-chain management of perishable food products is a very typical issue, which is to be adequately managed to gain the competitive advantage for optimum profit in the current scenario. In today's era of modern marketing where competition is on the …

The article uses the definition of retail strategy to include Retail Mix and examines the case of "The Coupon Store" in Bangalore from the point of view of the retail mix. The Marketing mix for retail stores includes products, pricing, …

Understanding consumer behavior is an important task for the company to successfully sell the product in the market. Consumer decision-making models clearly explain the stages involved in decision-making, but it depends upon the product or service nature and the type …

This paper is an attempt to study the use of social networking sites by the college students (UG and PG) and how the use affects the demographic profile and educational attainment level. To achieve the objectives, a primary survey was …