Purpose- To understand and analyze the extent to which media mobilizes and impacts people to take action for any social campaign, analyze and determine the most effective media for making a campaign a success, and the appropriate frequency and media …

Retailing is the most active and attractive sector. Retailing industry has been present for many years in our country. It is only the recent past that has witnessed so much dynamism in this industry. The international retail store chains have …

Cultivation of fruits contributes to the health, happiness and prosperity of the people. The standard of living of the people can be judged by production and consumption of fruits per capita. Mango, the world's most luscious fruit, has been recognized …

Information sharing embedded in collaborative relationships in the supply chain improves operational efficiency by reducing logistics costs, augmenting financial structure&functioning;, reduction in behaviour uncertainty, leading to overall competitive strength. The paper empirically and analytically investigates information sharing behaviour among 44 …

This paper is an attempt to reveal the consumer's perception about the point when they take their purchasing decision and form a relationship with a particular product or/and service. They can form an impression before purchasing, during purchasing, after purchasing, …

The research was conducted in Madurai city during the year 2006-07. Advanced research has been done in the year 2009. This is a study based on empirical research. The data were collected from both primary and secondary sources. Importance is …