The Indian society is transforming, with an increasing exhibition of materialistic behaviour, and varied diversity of interests and preferences as consumers. In a rapidly emerging retail and credit card marketplace, the research question is to ascertain the impact of materialism, …

The Telecom market in India is 2nd in the world after beating USA and trailing only after China. The global meltdown did not affect the telecom market world wide. While the market is making high profit, competitors are expanding their …

The media is instrumental in defining the way we think and what one's place is in the society. It has an impact on how issues are interpreted and evaluated. The term Mass Media is defined as means of communication that …

Children constitute an important target market segment and merit attention from a marketing perspective. The role that children play in making decisions concerning the entire family unit has prompted researchers to direct attention to the study of influence of children. …

Organisations continue to face the challenge of achieving and maximising sales force effectiveness. Managing the sales force is one of the most difficult jobs in sales and marketing. In part, this is because each sales person operates almost as an …

Laptops come in all kinds of shapes and sizes, each with its own set of pros and cons. While the smallest laptops are the most portable, they also have smaller keyboards and displays, fewer features, and slower performance than their …

One of the key decisions a company makes in regards to marketing relates to the brand. Branding is critical to product identification and is a key factor in differentiating a product from its competition. A brand represents a company's promise …