Drawing insights from a survey of 120 young respondents, this article explores Indian youth's perspectives about absurdity in advertising across likeability, believability, trustability and purchasability. The paper first discusses the effect of absurdity on brand recall of the respondents followed …

Marketing is an art of creating demand in the minds of the People. Once the demand is created, people will automatically go for the product. Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements in a …

In a developing country like India, a large chunk of consumer expenditure is on basic necessities, especially food related items. The Indian retail industry is the fifth largest in the world. And when we throw light on this retail sector, …

The Indian market is currently witnessing a retail boom with Organized Retailers offering a whole assortment of goods and services to consumers under one roof with congenial shopping ambience. With the Indian retail boom, many players are entering the market …

Man has finally realized the importance of natural environment. Every little step towards restoration of nature is welcomed in this environment conscious community. Every aspect of this society is taking a step ahead towards the conservation of natural resources. So …

Milk is as ancient as mankind itself, as it is the substance created to feed the mammalian infant. All species of mammals, from man to whales, produce milk for this purpose. Many centuries ago, perhaps as early as 6000-8000 BC, …

This article focuses on history of customer loyalty, its impact on marketing, and also the influence of various factors on customer loyalty. More importantly, the article analyses the customer satisfaction, customer value and customer loyalty so as to identify the …

This article focuses on history of customer loyalty, its impact on marketing, and also the influence of various factors on customer loyalty. More importantly, the article analyses the customer satisfaction, customer value and customer loyalty so as to identify the …