Exporting has been one of the fastest growing economic activities around the world during the past two decades and has been fuelled by the world market liberalization and global competition. In fact, exporting is considered to be an important factor …

The objective of this paper is to present a comprehensive framework of relationship among service quality (multi-attribute measurement), overall service quality (global assessment), overall student satisfaction and behavioral intentions in higher education institutions. Data is collected from 237 undergraduate university …

Nutritional labeling has been made mandatory in India for all the processed food products. Government intervention is aimed at achieving the social goals as improved health status for the people and streamlining the country's regulatory environment with the international requirements. …

Globalization has made market place highly competitive for companies. The fast paced changes in consumer preferences and technology are constantly baffling the long time successful companies. These changes provide an opportunity for any new company to enter the market place …

The Indian retail scene is all poised for a tremendous growth and is estimated to reach $54 billion by the year 2012, with an annual growth rate of about 9 percent. With the approval of 51% direct investment by Government …

Business in general, and stock markets in particular, have proven to be merciless punishers for the companies, who take their early success as granted and tend to be unimaginative and uncompetitive in the face of ever changing dynamics of business. …

The Kerala Minerals and Metals Ltd. is exporting Titanium Dioxide (Rutile) to different countries in the world like China, Sri Lanka, South Korea, Italy, Turkey, Bahrain, Iran, Singapore and South Africa. The K.M.M.L. is facing stiff competition from the giant …

'Netnography' is a research methodology in use since the late 1990s in the fields of research related to consumer behavior and marketing. However, in India, this methodology is yet not very popular. This paper aims at developing a conceptual study …

As the international economic crisis continues to unfold, its effects are being felt across all sectors of the economy. With the failures of major financial firms, the ongoing decline of the auto industry, the efforts at a government response, and …

Although customer orientation is a core element of the marketing concept, so it is very crucial in the concept of relationship marketing. However, no widely accepted conceptualization of the construct still exists. In sales organizations, the fulfilment of the customer …

In recent times, people have started getting influenced by each other - online, in small groups, through peer pressure, reciprocity or flattery - which has given rise to a whole new form of marketing, called Social Influence Marketing (SIM). It …

Apple (Malus pumila) is commercially the most important temperate fruit and is fourth among the most widely produced fruits in the world after banana, orange and grape. Apple is widely grown in the temperate regions of the world, and in …