There has been a lot of buzz and activity in and around the discount couponing industry in India for the last couple of years. Though couponing has already taken the form of a revolution in the developed world, the developing …

The understanding of branding, advertising, processing and buying decision making is necessary for the definition of consumer oriented branding strategy. Thus, the main purpose of this paper is to study the impact of persuasive advertising on the perception of brand …

The farmers, who produce crops, struggle a lot to bring them up. They plough and till the land, seed the plants, water resources, clean and pack the produce, ready to be taken to the markets for sale. Even at the …

Switching behavior, irrespective of the product and services is not uncommon in the present-day context, where loyalty has become uncertain. While the same applies in case of mobile users, causes could be varied and many of those have already been …

The Internet has revolutionized every sphere of our life. From the urgency of office cubicles to the comfort of our home recliners, people are living a substantial part of their everyday hours online. And now, with the emergence of portable …

Vehicles are identified as a means of logistic and conveyance, a dynamic of livelihood, and even an insignia of wealth and luxury. Whatever the perception be, vehicles, whether two-wheelers or four-wheelers, are expensive and need constant care and maintenance. This …