Culture has been one of the vital ingredients in promoting and establishing products in segmented territories. Due to the unrestricted movement of population from different sides, the local and the host population have found it difficult to keep their own …

In India, the equation between the Pre-owned and new cars is 1:1 - that is for every one new car bought, a used car is sold. It is growing faster, at the rate of growth of 26%, in comparison to …

Celebrity endorsements have been established as one of the most popular tools of advertising in recent times. It has become a trend and is perceived as a winning formula for product marketing and brand building. It is easy to choose …

The paper reveals the results of survey data analyzed on Mixer Grinders (MGs) (based on responses from 171 MG users in Puducherry). Kruskal Wallis (KW) H test, one-way ANOVA (F-test), and Conjoint Analysis (CA) are the statistical tools used for …

Organized retailing has definitely made headway in the society. In order to appeal to all classes of the society, retail stores would have to identify with customer tastes and preferences. The present study deals with the identification of the factors …

The main purpose of this study was to determine the perception of service quality of organized retail stores and their satisfaction among 500 respondents from organized retail outlets selected from Haryana, and across these dimensions: Product aspects, Price aspect, Physical …