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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Issue Articles

Vol. 43, No. 12 · December 2013 OPEN ACCESS
IJM Vol. 43
2013
Indian Journal of Marketing
Volume 43, Issue 12 · December 2013
ISSN 0973-8703
Articles 5
DOI Prefix 10.17010/ijm
Access Open Access
Table of Contents 5 ARTICLES
01 Original Article
Open Access
Performance of Agri - Warehousing in Maharashtra and Market Potential for Negotiable Warehouse Receipts Finance in India

The present study has critically analyzed the economic performance of Maharashtra State Warehousing Corporation by using the tabular analysis method. The study found that net profit before tax had continuously increased from ₹ 1754.20 lakhs to ₹ 3526.03 lakhs (50.24% …

Keywords: Agri-Warehouses, Constraints, Economic Performance, Negotiable Warehouse Receipts Finance, Maharashtra State Warehousing Corporation
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02 Original Article
Open Access
The Emergence of Retailing of Generic Medicines: An Awareness Study at Kakinada, Andhra Pradesh

Using lower price generic medicines for chronic diseases provides efficacy similar to branded medicines. However, previous studies showed that disadvantaged people, who may particularly benefit from cost savings, have low trust on generics and showed increased reluctance to switch to …

Keywords: Generic Medicines, Consumers' Awareness, Retailing, Availability, Demographics
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03 Original Article
Open Access
Effect of Demographic Factors on Consumer Buying Behaviour of Durable Goods

The size of the consumer market in the country is vast and is constantly expanding. Billions of rupees are being spent on goods and services by millions of people. Consumer preferences are changing and are becoming highly diversified. At present, …

Keywords: Demographic Factors, Buying Behaviour, Consumer Durables, Home Utilities, Personal Utilities
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04 Original Article
Open Access
An Analysis of the Existing Literature on B2C E-commerce

With the arrival of the Internet and its commercialization, a new medium of commerce known as electronic-commerce emerged in the modern global economy. E-commerce has seen a small start, a sharp rise, and a setback followed by revival chances in …

Keywords: B2C, E-Commerce, Research
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05 Original Article
Open Access
Consumer Shopping Behaviour in the New Era of Retailing: An Empirical Study on Food and Grocery and Apparel Purchase in East India

Retailing in India has witnessed a sea change, not only in terms of emergence of newer formats, but also in terms of the behaviour of the shoppers. Indian shoppers who had limited choices till a decade back are now exposed …

Keywords: Modern Retailing, Anova, Consumer Behaviour, Chi Square Test
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