The present study was conducted in the city of Mysore to analyze the perceptions of the common man about foreign direct investment (FDI) in multi-brand retailing (MBR). The review of literature evinced the fact that a number of studies have …

The study examined service delivery and customer satisfaction in the telecommunications industry in Nigeria. The study assessed the level of satisfaction of GSM subscribers and the discrepancies (if any) in the level of satisfaction among them. Data were collected using …

The healthcare industry in general, and the prescription drug industry, in particular, employs an unusual combination of marketing and promotional efforts to influence the doctors who write the prescriptions that determine which drugs (brands) will be used by the ultimate …

The latest generation of commerce is one that can be done over the Internet. The Internet provides a virtual platform where sellers and buyers can come in contact for sale and purchase of goods and services. They can be thousands …

Purpose: The present study examines the association between the choices of casual footwear attributes of women in accordance with their behavioral pattern.Design/Methodology/Approach: Data was collected from 2365 women through a questionnaire that comprised of two sections. The first section comprised …