01
Original Article
Open Access
Conceptual Paper Proposing the 'Vishvas – Valleti Consumer Empowerment Model'
Radhika Jade Vishvas, Murugaiah Valleti
· pp. 5–21
DOI: 10.17010/ijom/2014/v44/i1/80456
The concept of 'consumer empowerment' is widely seen as an area of interest not just to researchers, but also to retailers at large. As a result, it becomes important to explore the major retail factors that result in the experience …
Keywords:
Consumer Empowerment, Retail Store Environment, Expansion, Control Over Choice, Store Convenience, Relevant Information, Consumer Involvement, Customer Satisfaction, Store Patronizing
02
Original Article
Open Access
Determinants of Consumers' Perceived Risk in Online Shopping : A Study
Priyanka Sinha, Saumya Singh
· pp. 22–32
DOI: 10.17010/ijom/2014/v44/i1/80468
India has nearly 74 million Internet users and with this, India has bypassed Japan to become the third largest Internet user in the world. However, only 8-10 million of the Internet users shop online. One of the reasons behind this …
Keywords:
Perceived Risk, Online Shopping, Demographic Factors, Age, Income
03
Original Article
Open Access
Customer Service and Customer Retention in Ghana's Banking Sector: The Case of SG SSB Bank (Societe Generale, Ghana)
Robert K. Dzogbenuku, Godson K. Ahiabor, George K. Amoako
· pp. 33–43
DOI: 10.17010/ijom/2014/v44/i1/80471
This paper assesses the extent to which SG-SSB Bank Limited satisfies its customers in order to retain them and to identify the effects of customer service retention on the bank's fortunes. Regarding methodology of the study, a descriptive approach was …
Keywords:
Customer Service, Customer Retention, Service Quality, Customer Loyalty, Banking
04
Original Article
Open Access
A Study of Channel Member Satisfaction and Ensuing Commitment in International and Domestic Pharmaceutical Distribution Channels
Reeva Paul
· pp. 44–55
DOI: 10.17010/ijom/2014/v44/i1/80473
Purpose: Giving due cognizance to the importance of satisfaction in the relationship between manufacturers and channel members, this study aims to explore its role in ensuring long term commitment of channel members in the pharmaceutical industry. Moreover, it aims to …
Keywords:
Pharmaceutical Distribution Channels, Channel Member Satisfaction, Channel Member Commitment, Pharmaceutical Manufacturers, Pharmaceutical Stockists
