This research paper sought to ascertain the importance of values among different groups of individuals, differentiated by gender, age, and ethnicity. The paper contributes to understanding materialism among different cultures. It provides a broader perspective on how those living in …

This paper attempted to study the performance of channel distribution in cold storage operations and inter-alia issues in an attempt to give new insights into cold storage operations. An exploratory study was carried out by interviewing, interacting, and sharing of …

The paper investigated the consumers' perceptions of cause marketing efforts of companies by examining the real-life experiences of the customers. Cause marketing initiatives are increasingly becoming a prominent aspect of the marketing mix; a lot of companies are jumping onto …

This paper assessed the rationale of public policy intervention in rice and wheat markets in India. Specifically, this study compared the government's economic cost for subsidized distribution of rice and wheat with the domestic market prices to examine the economic …

The present book review analyzed Nirmalya Kumar and Jan - Benedict E. M. Steenkamp 's book - Private Label Strategy: How to Meet the Store Brand Challenge. This book brings together two areas - new strategy of retailers for private …