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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Issue Articles

Vol. 50, No. 1 · January 2020 OPEN ACCESS
IJM Vol. 50
2020
Indian Journal of Marketing
Volume 50, Issue 1 · January 2020
ISSN 0973-8703
Articles 4
DOI Prefix 10.17010/ijm
Access Open Access
Table of Contents 4 ARTICLES
01 Original Article
Open Access
Analysis on the Character Design of Asian Indian Cartoon Character Chhota Bheem

Chhota Bheem has become a popular Indian animated character on the global stage. He is India's most successful animation property, with television shows, films, and merchandise. He is a 9-year-old adventurous, bold, and fun-loving boy with astonishing strength. He is …

Keywords: Indian Animated Character, Cartoon Superheroes, Animated Mascots, Character Design, Animated Characters as a Brand, Chhota Bheem
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02 Original Article
Open Access
Antecedents Affecting the Purchase Intention of Millennials Towards Luxury Fashion Goods: A Mixed Methods Study

This study explored the factors that persuade young consumers to have a positive intention to purchase luxury fashion goods. This study followed a mixed methodology approach. In-depth interviews were utilized to identify the most significant factors that encourage young consumers …

Keywords: Luxury Fashion Goods, Millennials, Mixed Methods, Purchase Intention
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03 Original Article
Open Access
Website Quality Assessment: A Case Study of Chinese Airlines

The importance of Chinese tourism is growing and so is the level of competition of the companies related to it. The websites of these companies is a key element. It is very important that websites - visited by clients for …

Keywords: No Keywords. Web Page Quality, Chinese Airlines, Web Evaluation Index, Digital Marketing
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04 Original Article
Open Access
The Effective Executive: The Definitive Guide to Getting the Right Things Done

Management books usually deal with managing other people. The subject of the book, The Effective Executive: The Definitive Guide to Getting the Right Things Done is managing oneself for effectiveness. Without a doubt, officials who don't oversee themselves for viability …

Keywords: Effectiveness, Habits, Managing the Self. Book Review Submission Date, November 5, 2019, Book Review Sent Bback for Revision, December 15, Book Review Acceptance Date, December 18, 2019
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