01
Original Article
Open Access
Analysis on the Character Design of Asian Indian Cartoon Character Chhota Bheem
A. C. Balaji, Nandini Lakshmikantha
· pp. 9–23
DOI: 10.17010/ijom/2020/v50/i1/149771
Chhota Bheem has become a popular Indian animated character on the global stage. He is India's most successful animation property, with television shows, films, and merchandise. He is a 9-year-old adventurous, bold, and fun-loving boy with astonishing strength. He is …
Keywords:
Indian Animated Character, Cartoon Superheroes, Animated Mascots, Character Design, Animated Characters as a Brand, Chhota Bheem
02
Original Article
Open Access
Antecedents Affecting the Purchase Intention of Millennials Towards Luxury Fashion Goods: A Mixed Methods Study
Diksha Pasricha, Kokil Jain, Gurinder Singh
· pp. 24–41
DOI: 10.17010/ijom/2020/v50/i1/149772
This study explored the factors that persuade young consumers to have a positive intention to purchase luxury fashion goods. This study followed a mixed methodology approach. In-depth interviews were utilized to identify the most significant factors that encourage young consumers …
Keywords:
Luxury Fashion Goods, Millennials, Mixed Methods, Purchase Intention
03
Original Article
Open Access
Website Quality Assessment: A Case Study of Chinese Airlines
Cristina Ceballos Hernandez, Pedro Palos-Sánchez, Miguel A. Rios
· pp. 42–64
DOI: 10.17010/ijom/2020/v50/i1/149773
The importance of Chinese tourism is growing and so is the level of competition of the companies related to it. The websites of these companies is a key element. It is very important that websites - visited by clients for …
Keywords:
No Keywords. Web Page Quality, Chinese Airlines, Web Evaluation Index, Digital Marketing
04
Original Article
Open Access
The Effective Executive: The Definitive Guide to Getting the Right Things Done
Nitin Girdharwal
· pp. 65–69
DOI: 10.17010/ijom/2020/v50/i1/149774
Management books usually deal with managing other people. The subject of the book, The Effective Executive: The Definitive Guide to Getting the Right Things Done is managing oneself for effectiveness. Without a doubt, officials who don't oversee themselves for viability …
Keywords:
Effectiveness, Habits, Managing the Self. Book Review Submission Date, November 5, 2019, Book Review Sent Bback for Revision, December 15, Book Review Acceptance Date, December 18, 2019