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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Issue Articles

Vol. 55, No. 5 · May 2025
IJM Vol. 55
2025
Indian Journal of Marketing
Volume 55, Issue 5 · May 2025
ISSN 0973-8703
Articles 4
DOI Prefix 10.17010/ijm
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Table of Contents 4 ARTICLES
01 Original Article
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Sentiment Analysis : Using Different Models for Monitoring and Analyzing Customer Reviews

Purpose: Social media platforms offer a variety of useful information to people, resulting in the generation of enormous amounts of data, including images, videos, music, text, etc. Many methods have been developed to extract insights from this data. Accurate polarity …

Keywords: social media, sentiment analysis, polarity, customer reviews, customer experience
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02 Original Article
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Factors Influencing Behavioral Intentions of Senior Citizens in Adopting Mobile Financial Services

Purpose: Due to the digitization of the global landscape, mobile financial services (MFS) have replaced a significant proportion of traditional banking and payment systems. However, senior citizens often face several challenges when adopting these technologies. Therefore, this study focused on …

Keywords: mobile financial services (MFS), behavioral intention (BI), performance expectancy (PE), perceived trust (PT), cognitive ability (CA), anxiety (ANX)
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03 Original Article
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Bibliometric Analysis of Omnichannel Retailing Trends : Insights from the Last 19 Years

Purpose: This study investigated the evolution of scholarly research on omnichannel retailing, an area that still lacked a comprehensive bibliometric assessment. By synthesizing existing literature, the study aimed to highlight key research trends, influential works, and thematic developments in the …

Keywords: omni-channel, systematic literature review (SLR), bibliometric analysis, content analysis
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04 Original Article
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Enablers of Multi-Currency Wallet Adoption : A TISM-Fuzzy MICMAC Approach

Purpose: This study investigated the essential elements that affect multi-currency wallet adoption among developing nations and established their relationships. It also analyzed the relationship between factors influencing consumer choices in cross-border digital payment transactions.Design/Methodology/Approach : Expert evaluation, literature review, and …

Keywords: multi-currency wallets, TISM, Fuzzy MICMAC, digital payments, financial technology adoption, consumer behavior, qualitative research
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