01
Original Article
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Sentiment Analysis : Using Different Models for Monitoring and Analyzing Customer Reviews
Chandra Prakash Gupta, V. V. Ravi Kumar
· pp. 8–25
DOI: 10.17010/ijom/2025/v55/i5/175017
Purpose: Social media platforms offer a variety of useful information to people, resulting in the generation of enormous amounts of data, including images, videos, music, text, etc. Many methods have been developed to extract insights from this data. Accurate polarity …
Keywords:
social media, sentiment analysis, polarity, customer reviews, customer experience
02
Original Article
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Factors Influencing Behavioral Intentions of Senior Citizens in Adopting Mobile Financial Services
Anantha Lakshmi M., Avil Terrance Saldanha
· pp. 26–44
DOI: 10.17010/ijom/2025/v55/i5/175018
Purpose: Due to the digitization of the global landscape, mobile financial services (MFS) have replaced a significant proportion of traditional banking and payment systems. However, senior citizens often face several challenges when adopting these technologies. Therefore, this study focused on …
Keywords:
mobile financial services (MFS), behavioral intention (BI), performance expectancy (PE), perceived trust (PT), cognitive ability (CA), anxiety (ANX)
03
Original Article
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Bibliometric Analysis of Omnichannel Retailing Trends : Insights from the Last 19 Years
Ruchika Rastogi, Shantanu Saha
· pp. 45–65
DOI: 10.17010/ijom/2025/v55/i5/175019
Purpose: This study investigated the evolution of scholarly research on omnichannel retailing, an area that still lacked a comprehensive bibliometric assessment. By synthesizing existing literature, the study aimed to highlight key research trends, influential works, and thematic developments in the …
Keywords:
omni-channel, systematic literature review (SLR), bibliometric analysis, content analysis
04
Original Article
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Enablers of Multi-Currency Wallet Adoption : A TISM-Fuzzy MICMAC Approach
Ankita Singh, G. P. Sahu
· pp. 66–87
DOI: 10.17010/ijom/2025/v55/i5/175020
Purpose: This study investigated the essential elements that affect multi-currency wallet adoption among developing nations and established their relationships. It also analyzed the relationship between factors influencing consumer choices in cross-border digital payment transactions.Design/Methodology/Approach : Expert evaluation, literature review, and …
Keywords:
multi-currency wallets, TISM, Fuzzy MICMAC, digital payments, financial technology adoption, consumer behavior, qualitative research