Personal selling is one of the oldest forms of promotion. Promotion, as part of the marketing mix, increases company sales by communicating product information to potential customers. The four basic parts of a firm's promotional effort are personal selling, advertising, …

Marketing being a Social Science has to investigate and offer theoretical explanations, backed by empirical evidence, for the behaviour of consumers. This requires development of measuring instruments which can unequivocally assess the abstract nature of constructs relevant to marketing e.g. …

Neural networks have the potential of accurately describing the behavior of extremely complex systems such as being encountered in decentralized logistics. Learned feed-forward is a great way to reduce dynamic tracking error of a feedback based decentralized logistics control system …

A basic decision in marketing products is branding, in which an organization uses a name, phase, design, symbol, or a combination of these, to identify its products or services of a business and distinguish them from those of competitors. Brand …

The innovative and aspiring marketers of 21st century are looking out for opportunities in the global market by creating and nurturing 'global' brands. Creating a global brand and managing it is entirely a different thing. The global brands are those …

Exports from developing countries has increased substantially in recent years. Bangladesh, as a developing country, also tried to access to international markets through following the export marketing strategies. However, business organizations in Bangladesh are facing dearth of knowledge about export …

Agricultural development has been associated mainly with an increase in the production of cereals. In India majority of the people have less than one hectare of land. Due to small holdings these cultivators are unable to meet the basic requirements …

The role of children in the buying process has increased over the years. Though a lot of research has been done in the West in understanding children's purchase influence, the need is also felt in the Indian context. This paper …

The paper entitled Marketing Research on Consumer Pull and Dealer Push of Branded TMT bars is aimed at exploring consumer pull and dealer push of branded TMT bars in concurrent with steel industry. The paper carries the details about what …

The television is a wonderful means of mass communication invented by J.L.Baird in 1926. Now our home has become a Cinema Hall. A Television is an audio-visual medium which enables us to hear and watch a variety of programmes, both …