S.S. Kutty walked rapidly down the corridor toward the president's office of Mergan Pharmaceutical's at Parel, Mumbai. He had been summoned there, pronto. It must be another crisis at the hub, he thought. His head was in a swirl. Kutty …

The present study attempts to develop an econometric model for both long-term and short-term forecasting of wheat prices in India. The detailed methodology involved in developing the model and forecasting process can be understood in this paper. The short-term forecasting …

Mulukanoor is a village located in Karimnagar District of Andhra Pradesh, a South Indian State, which is 30 km away from another district's Headquarter- Warangal. Mulukanoor Cooperative society, a primary agriculture society, was established in that village in the year …

Tirth Raj Pushkar, abode of Lord Brahma is a small town situated 14 kms. North West of Ajmer city (Rajasthan state) in the Aravali ranges and stands as a testimony to the rich culture of Rajasthan and religious heritage of …

Globalisation, liberalization and privatization, jointly with speedy strides made by information technology, have brought intense competition in every field of action. Indian industry at present is amazed, perplexed and anxious. The marketing complexities have increased, product life cycles have summarized …

A plasma display panel (PDP) is a type of flat panel display common to large TV displays (32 inches or larger). Many tiny cells between two panels of glass hold an inert mixture of noble gases. The gas in the …

In a 'hot' climate country like India, we have a common meaning or conventional understanding of the term 'Air-conditioning' which is 'Cooling the air'. However, Air-conditioning as per its technical definition is a... "Process of cooling or heating, cleaning, humidifying …

People begin to develop preferences at a very early age. Some babies like apple juice, others water. Some kids play softball, others read. Some people thrive in the city and some need the quiet of the country. Some drink Coke …

The villages and small towns of India, which were once considered inconsequential from the marketing point of view, are now getting the attention of the marketers and rural markets are proving to be vital for the growth of most of …