The purpose of the paper is to discuss the reasons why China, which has become the world's manufacturing powerhouse, has not had a corresponding success in marketing its own brands internationally. The paper discusses the phenomenon of branding in China, …

The Indian rural market is witnessing a boom of late, all very thanks to the saturation being witnessed by the urban counterparts and with the advent of economic slowdown in the economy, the corporates are now on a hunch to …

The Indian market in fish products is being diversified in terms of fresh, frozen and value added products. Revolution in domestic retail sector has enabled value added food products to enter global competitive markets. However, distribution and marketing system of …

In a country like India, about 80 percent of the population is living in rural areas and around 70 percent of the population is dependent upon agriculture and allied sectors. The need for rural industrialization is absolutely necessary. About 50 …

After winning the central election in 2009, Congress got majority in three states. This paper briefly describes the well designed STP approach in marketing used by the congress party. The paper will also describe the Image building, Youth factor, Promotion …

Globalization has necessitated the need to develop "Global Competencies" among the nations and the enterprises. Also, there is a threat for the domestic firm by way of entry of a global firm into the domestic market which compels that it …

Indian poultry industry has registered a significant growth during the last four decades. India ranks fifth in the world with annual egg production of 1.61 million tonnes. Poultry exports are mostly made to Maldives and Oman. Indian poultry meat products …

India is seen as an emerging market for retail by global retailers. In 2009, A.T. Kearney's Global Retail Development Index (GRDI), ranked India as the most emerging destination for retail. However, to protect its own retail industry, the Government of …