01
Original Article
Open Access
Social Marketing - Awareness and Satisfaction Levels of Government Aided Health Insurance Project in Rural Tamil Nadu
T. N. Swaminathan, P. K. Viswanathan
· pp. 7–20
DOI: 10.17010/ijom/2015/v45/i6/79930
In developing countries, one of the contexts of social marketing is to foster the use of various health-related products and services independent of many non-governmental organizations (NGOs) and donors from developed countries, who have largely funded and devised social marketing …
Keywords:
Social Marketing, Chief Minister's Comprehensive Health Insurance Scheme, Government Aided Health Insurance, Private Public Partnership (PPP), Awareness, Satisfaction
02
Original Article
Open Access
Buying Behavior of Scheduled Drugs as OTC Drugs: An Empirical Investigation
M. A. Sanjeev, Arun Sharma, Mayank Taneja
· pp. 21–36
DOI: 10.17010/ijom/2015/v45/i6/79931
Over a period of time, there has been a steady growth of "self - medication" due to various factors. This has happened in spite of the fact that the perils of this unsupervised and unregulated "self medication" are far and …
Keywords:
Self - Medication, Schedule H Drugs, Regulations
03
Original Article
Open Access
Has Modern Retailing in India Influenced the Consumption Expenditure Behavior of Urban Socioeconomic Classes?
Debjani Banerjee, Shradha Shivani
· pp. 37–52
DOI: 10.17010/ijom/2015/v45/i6/79932
The retail industry of India is estimated to be valued at $470 billion. The modern trade retail occupies 8% share of the business. It was projected to reach US $ 574 billion by 2015. The organized retail market is estimated …
Keywords:
Modern Retail, Global, Consumption Behavior, Urban, Socioeconomic Classes, SEC System
04
Original Article
Open Access
The Quality of Services and Their Impact on Customer Satisfaction in the Telecom Sector with Reference to Mobile Service Providers
Puja Walia Mann, Manish Jha
· pp. 53–62
DOI: 10.17010/ijom/2015/v45/i6/79933
The research is based on the quality of services that are being offered by various mobile service providers and the level of satisfaction that the customers experience. The government launched the mobile phone services and opened it for the private …
Keywords:
Service, Quality, Customer Care, Telecom, Mobile Service Providers
