01
Original Article
Open Access
Determining the Effectiveness of Promotion and Reviews of Bollywood Films from Audiences : An Empirical Study
Frince C. Thomas, Naresh K. Patel
· pp. 7–24
DOI: 10.17010/ijom/2020/v50/i4/151570
Purpose: The study aimed to upsurge box-office revenue of films.Objective: The broad aim of the proposed study was to find out the effectiveness of various promotion and reviews of Bollywood films from audiences.Design/Methodology/Approach: Data were collected from 1165 respondents of …
Keywords:
Films, Reviews, Promotion, Audience
02
Original Article
Open Access
Empirical Analysis of Interrelationship Between Service Quality, Consumer Involvement, and Consumer Satisfaction
Praveen Kumar Pandey, Priti Verma, Shruti Trayambak
· pp. 25–42
DOI: 10.17010/ijom/2020/v50/i4/151571
The advent of the 21st century brought in its wake a paradigm shift in business and professional approach and attitude. The gradual increasing focus on service element along with products to differentiate from the competitors and attract and retain customers …
Keywords:
Involvement, Service Quality, Provider, Satisfaction, Emotions, Relationship
03
Original Article
Open Access
Foreign Tourists' Revisit Intention Approach Applied in the Indian Tourism Market
Ramakrishna Bandaru, H. Venkateshwarlu
· pp. 43–54
DOI: 10.17010/ijom/2020/v50/i4/151572
The tourism market is one of the largest sources of foreign exchange earnings for many countries in the world, including India. The travel & tourism market contributed around 10.4% to world GDP and 10% to total employment. The tourism sector …
Keywords:
Foreign Tourists, Core Tourism Experience, Revisit Intentions, Tourism Accessibility, Tourism Attractions
04
Original Article
Open Access
Indian Journal of Marketing : A Bibliometric Analysis
M. Chaman Sab, Mallikarjun Kappi, Vitthal Bagalkoti, B. S. Biradar
· pp. 55–65
DOI: 10.17010/ijom/2020/v50/i4/151574
This article presented a bibliometric analysis of Indian Journal of Marketing. This journal is a double blind peer reviewed refereed monthly journal, which is being published since 1968. The present data were collected from Scopus database for the time period …
Keywords:
Bibliometrics, Indian Journal of Marketing, Scopus, Authorship Pattern, Research Trends
