01
Original Article
Open Access
Measuring the Degree of Internationalization (DOI) of Indian Manufacturing Companies
Ramakrishnan Ramamurthi, Rajan Saxena, Bala Krishnamoorthy, Gordhan Saini
· pp. 8–26
DOI: 10.17010/ijom/2021/v51/i10/166438
Many Indian companies from manufacturing sectors such as industrial, consumer discretionary, and materials have forayed into international markets through exports, overseas ventures, mergers and acquisitions (M&As;), joint ventures, etc. Still, there remain unanswered findings to be gained from new research …
Keywords:
Degree of Internationalization, Indian Manufacturing Firms, Multinational, Foreign Direct Investment, Emerging Economies, Strategic Management
02
Original Article
Open Access
Influencer Marketing as a Tool of Digital Consumer Engagement : A Systematic Literature Review
Anshika Singh Tanwar, Harish Chaudhry, Manish Kumar Srivastava
· pp. 27–42
DOI: 10.17010/ijom/2021/v51/i10/166439
Influencer marketing is a recently emerging strategy that involves engaging people who are influential in the digital domain to share sponsored content of a brand with their followers. The purpose of this article was to review the published literature on …
Keywords:
influencer Marketing, Social Media Influencers, Digital Marketing, Social Media, Literature Review
03
Original Article
Open Access
Fast Cheap & Viral : How to Create Game-Changing Content on a Shoestring Budget
Abhijit Vhatkar
· pp. 43–45
DOI: 10.17010/ijom/2021/v51/i10/166440
This is a book review of Fast Cheap & Viral: How to Create Game-Changing Content on a Shoestring Budget authored by Mr. Aashish Chopra. The author has discussed an opportunity for creating viral videos at a meager budget in this …
Keywords:
Video Marketing, Viral Videos, Content Marketing. Book Review Submission Date, July 14, 2021, Book Review sent back for Revision, August 31, Book Review Acceptance Date, September 10, Book Review Published Online, October 15, 2021
