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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Issue Articles

Vol. 39, No. 3 · March 2009 OPEN ACCESS
IJM Vol. 39
2009
Indian Journal of Marketing
Volume 39, Issue 3 · March 2009
ISSN 0973-8703
Articles 7
DOI Prefix 10.17010/ijm
Access Open Access
Table of Contents 7 ARTICLES
01 Original Article
Open Access
Emerging Trends of Aggressive Movie Marketing:Lessons Learned from Ghajini

Over the last few years film makers in India had felt the strategic need of gearing up their distribution and promotional drives in order to make a mark in the box office charts. Trends in the Indian film industry since …

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02 Original Article
Open Access
Residential Mortgage Backed Securitization:The Market Oriented Alternative for Funding Housing in India

The housing sector in India has assumed importance in recent years on account of investment demand and housing shortage in the country. While there has been significant improvement in housing situation, the housing shortage has been estimated at 22.40 million …

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03 Original Article
Open Access
Fostering an Organization and Culture for Perpetual Revolution

The present day 'global village' concept calls for sustained improvement in every sphere-productivity, quality, technology, creativity' etc. Every organization big small, public or private should curb rigidity of structures. To start with, an opening case is given from a government …

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04 Original Article
Open Access
A Study on Job Satisfaction of Woman Workers in Fireworks Industries in Tamil Nadu

The development of any nation primarily depends upon its industrial development which makes rich contribution to the growth of a nation. The economic role played by women cannot be isolated from the framework of development. Women workers remain significantly poor …

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05 Original Article
Open Access
Awareness and Impact of HIV/AIDS among the Teenagers in Ethiopia

The aim of this research is to identify the awareness of HIV/AIDS message and its impact on the youngsters. This paper tries to explore whether they practically adopt the message. A sample of 400 students from grade 9 to 12 …

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06 Original Article
Open Access
Socio-Economic Conditions of Workers of Fireworks Industry in Viridhunagar District

Socioeconomics is the study of the relationship between economic activity and social life. In many cases, however, socioeconomists focus on the social impact of some sort of economic change. These may affect patterns of consumption, the distribution of incomes and …

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07 Original Article
Open Access
Cost and Return in Vanilla Cultivation-A Study with Special Reference to Coimbatore District

Agriculture becomes more luring if the returns reaped are higher as compared to the costs involved. Vanilla crop has become a plant of promising returns to the farmers of Coimbatore region, who cultivate Vanilla as an intercrop in their fields …

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