A Retailer is one who makes products and services available to end consumers. The Retail industry is witnessing many challenges like soaring realty prices and high inflation rate, which have made many retail formats unprofitable and reduced the customer's confidence …

There is no doubt that India has made tremendous progress in the midst of globalization. But the status of women in India is a sort of a paradox. On the one hand, she has achieved pinnacles of success, but on …

The current study is a preliminary investigation of perceptions that consumers in Botswana hold about fast-food restaurants in terms of health, convenience, price and service. A structured questionnaire was successfully administered to a sample of 185 consumers. Findings indicate that …

Healthcare industry in the current scenario is becoming a burgeoning industry, attracting domestic as well as foreign clientele because it offers world-class state of the art medical facilities at competitive prices. However, in this profit-oriented approach, the poor are left …

The boom in travel and tourism is directly or indirectly helping the improvement of the socio and economic conditions of the stakeholders such as hoteliers, resort owners, tour and travel operators, guides and other dependents. The tourism sector is making …

Worldwide, service firms have been the pioneers in adopting the practices of Customer Relationship Management (CRM). In India too, the service firms took some of the early initiatives in CRM. The CRM as a strategic management tool, has been successfully …

Standardized Marketing Strategy universally has resulted in a mixed outcome - Success as well as failure. Specifically, the success or failure depends on the following questions (a) Is the Standardization Marketing Strategy approach workable, irrespective of the country of origin? …