01
Original Article
Open Access
Rise in Sales of Multi Axle Trucks in India : Governmental Initiatives, Industrial Development, and Operator Preferences
Abhijit Sarkar, Ajeya Jha, Diganta Mukherjee
· pp. 7–22
DOI: 10.17010/ijom/2018/v48/i7/129717
The research paper expressed two aspects that affect truck operators, on the one hand, it demonstrated the relationship between the sale of heavy trucks and road, infrastructural, and industrial development while, on the other hand, it also showed how the …
Keywords:
Multi Axle Trucks, Heavy Trucks, HCV, MHCV Sales, Index of Industrial Productivity, Time Series Analysis, Arima Model, Regression Analysis
02
Original Article
Open Access
Antecedents to Customer Loyalty in the Restaurant Industry : A Millennial Perspective
Bhavna Shetty, Rakshith Bhandary, Sachin R. Chandra, Adithya D. Shetty
· pp. 23–35
DOI: 10.17010/ijom/2018/v48/i7/129720
Food is an essential module of everyone's life, not only as a tool for good health, but also to provide structure to our routine life. With a lot of options around to latch on to different segments like cafés, quick …
Keywords:
Food Service Industry, Millennial, Satisfaction, Loyalty
03
Original Article
Open Access
Social Media as an Effective Marketing Tool : An Empirical Study
Siddharth Shriram Shimpi
· pp. 36–50
DOI: 10.17010/ijom/2018/v48/i7/129725
Social media has introduced a unique aspect to marketing strategy, where once companies dictated what was said about their brands to a passive audience, consumers have now become the creators and distributors of these messages. Designing communication for social media …
Keywords:
Social Media, Management Institutes, Branding, Electronic Word-Of-Mouth, Social Image
04
Original Article
Open Access
Why Consumers Buy Counterfeit Products ? A Case Study of the Indian Clothing Industry
Saurabh Verma, Rajender Kumar, Sunil Kumar Yadav
· pp. 51–62
DOI: 10.17010/ijom/2018/v48/i7/129738
The Indian textile and apparel industry is one of the pioneers in the world with an enormous raw material and manufacturing base. Globalization has brought radical changes for India in terms of increased FDI, trade, and commerce. However, it has …
Keywords:
Counterfeiting, Globalization, Foreign Direct Investment
